2013年7月11日星期四

which includes everyone looking to buy a camera

Since then, the digital-SLR (DSLR) has evolved to become the platform of choice for many pros and prosumers as developments in digital photography have also improved with each successive generation, such as pixel density and sensor size, faster autofocus motors, stabilized lenses and more advanced signal processing chips, as well as the ability to shoot video.

However, the introduction of the smartphone has exposed a huge weakness in the DSLR's armor, and that is convenience and size in a world that has prized mobility over everything else.

While there will always almost certainly be a niche market for professional grade cameras for specific applications and works of significant artistic merit, the DSLR's bread and butter market — the consumer, the prosumer, and photography enthusiast — no longer needs or even wants to carry these beasts around anymore.

They already carry powerful smartphones that are increasingly adopting more advanced camera technology, originally pioneered in the DSLR.

We obviously have a very passionate group of hardcore photography enthusiasts who have made it known that under no uncertain terms that they'll only let go of their DSLR when it is pried out of their cold, dead hands. While I took the unpopular side of this argument in the Great Debate, you can also include me in this crowd of DSLR adherents as well.

However, in a debate, one of us has to take an opposing or unpopular viewpoint. In the context of this discussion, thinking about the evolution of the photography equipment industry — as a former employee and continuing loyal customer of Canon — I examined it from the perspective of industry maturation, the DSLR's relevancy in current market conditions, current customer use cases, and also whether or not smartphones have been and still are a disruptive influence on that market.

My conclusion is that the health of the DSLR and dedicated prosumer camera market is analogous to the "post-PC" situation that the computer industry is experiencing. We are now, like it or not, in the "post-DSLR" age of digital photography.

While the DSLR or similar interchangeable lens and body systems will always be the camera of choice for true professionals, it really is no longer needed for the balance of its original target market, which includes everyone looking to buy a camera. The same could be said of the powerful desktop PC workstation and "homebrews" where tablets and ultrabooks are eating away the balance of PC market share.

Yes, many amateur photographers used to buy SLRs. But how many of them really bought a full complement of lenses, external flash accessories, etcetera, or even used these to their full capabilities?

I think we can all agree that not many did and many still do not, where a smartphone like an iPhone 5, a Lumia 920 or a Samsung Galaxy S4 will do far more than an adequate job at a substantially lower price point. And consumers with stressed wallets have now wholly realized this.

One thing we have to understand about the DSLR is that it was designed in an age where film was still the prevalent photography technology. As such, unless we are talking about the latest mirrorless camera bodies,ladies shoes wholesale it retains significant baggage from the film-based SLR design, and that is the use of a mirror and a pentaprism to reproduce the image coming through the lens into an optical viewfinder.

They also still use electro-mechanical shutters which do wear out over time and need periodic replacement. However, mechanical shutters for the most part are still technically superior to their electronic counterparts. (Although this gap is closing quickly and it is expected that there will be pro or prosumer digital cameras available in 2014 with purely electronic shutter systems which is what smartphones currently use.) And there will also be smartphones with mechanical shutters as well.

Additional negatives are the bulkiness, lack of mobility and diminished stealthiness in candid or impromptu situations and obviously cost of entry compared to a smartphone. You also often don't have the ability to share directly with photo sharing services in the field without special accessories and laptop or 4G tethered smartphone in tow. And, there are also the time and money investments required to do post-processing of the shots in software packages like Aperture and Photoshop.

There is also the issue of your substantial investment in things like lenses designed for a specific camera system not being interoperable with another vendor's camera system — should you decide for whatever reason to switch manufacturer allegiance. There is also the possibility of your lens system being orphaned when your pro camera manufacturer makes major revisions to its body designs and you want to upgrade just your body, as the value of your lenses and other accessories typically far exceed that of the body.
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