Since then, the digital-SLR (DSLR) has evolved to become the platform
of choice for many pros and prosumers as developments in digital
photography have also improved with each successive generation, such as
pixel density and sensor size, faster autofocus motors, stabilized
lenses and more advanced signal processing chips, as well as the ability
to shoot video.
However, the introduction of the smartphone has
exposed a huge weakness in the DSLR's armor, and that is convenience and
size in a world that has prized mobility over everything else.
While
there will always almost certainly be a niche market for professional
grade cameras for specific applications and works of significant
artistic merit, the DSLR's bread and butter market — the consumer, the
prosumer, and photography enthusiast — no longer needs or even wants to
carry these beasts around anymore.
They already carry powerful
smartphones that are increasingly adopting more advanced camera
technology, originally pioneered in the DSLR.
We obviously have a
very passionate group of hardcore photography enthusiasts who have made
it known that under no uncertain terms that they'll only let go of
their DSLR when it is pried out of their cold, dead hands. While I took
the unpopular side of this argument in the Great Debate, you can also
include me in this crowd of DSLR adherents as well.
However, in a
debate, one of us has to take an opposing or unpopular viewpoint. In
the context of this discussion, thinking about the evolution of the
photography equipment industry — as a former employee and continuing
loyal customer of Canon — I examined it from the perspective of industry
maturation, the DSLR's relevancy in current market conditions, current
customer use cases, and also whether or not smartphones have been and
still are a disruptive influence on that market.
My conclusion is
that the health of the DSLR and dedicated prosumer camera market is
analogous to the "post-PC" situation that the computer industry is
experiencing. We are now, like it or not, in the "post-DSLR" age of
digital photography.
While the DSLR or similar interchangeable
lens and body systems will always be the camera of choice for true
professionals, it really is no longer needed for the balance of its
original target market, which includes everyone looking to buy a camera.
The same could be said of the powerful desktop PC workstation and
"homebrews" where tablets and ultrabooks are eating away the balance of
PC market share.
Yes, many amateur photographers used to buy
SLRs. But how many of them really bought a full complement of lenses,
external flash accessories, etcetera, or even used these to their full
capabilities?
I think we can all agree that not many did and
many still do not, where a smartphone like an iPhone 5, a Lumia 920 or a
Samsung Galaxy S4 will do far more than an adequate job at a
substantially lower price point. And consumers with stressed wallets
have now wholly realized this.
One thing we have to understand
about the DSLR is that it was designed in an age where film was still
the prevalent photography technology. As such, unless we are talking
about the latest mirrorless camera bodies,ladies shoes wholesale it retains significant
baggage from the film-based SLR design, and that is the use of a mirror
and a pentaprism to reproduce the image coming through the lens into an
optical viewfinder.
They also still use electro-mechanical
shutters which do wear out over time and need periodic replacement.
However, mechanical shutters for the most part are still technically
superior to their electronic counterparts. (Although this gap is closing
quickly and it is expected that there will be pro or prosumer digital
cameras available in 2014 with purely electronic shutter systems which
is what smartphones currently use.) And there will also be smartphones
with mechanical shutters as well.
Additional negatives are the
bulkiness, lack of mobility and diminished stealthiness in candid or
impromptu situations and obviously cost of entry compared to a
smartphone. You also often don't have the ability to share directly with
photo sharing services in the field without special accessories and
laptop or 4G tethered smartphone in tow. And, there are also the time
and money investments required to do post-processing of the shots in
software packages like Aperture and Photoshop.
There is also the
issue of your substantial investment in things like lenses designed for a
specific camera system not being interoperable with another vendor's
camera system — should you decide for whatever reason to switch
manufacturer allegiance. There is also the possibility of your lens
system being orphaned when your pro camera manufacturer makes major
revisions to its body designs and you want to upgrade just your body, as
the value of your lenses and other accessories typically far exceed
that of the body.
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