Take the Moto X. On paper, the specs are fairly mid-range. The 4.7-inch, 720p AMOLED display would have been high-end a year ago, but now it falls behind the 5-inch 1080p screens we've seen from others. But it does allow Motorola to offer a smaller phone, and many people like that. The 1.7GHz quad-core Qualcomm Snapdragon S4 Pro was similarly high-end a year ago, but has since been supplanted by more powerful processors, even within the Snapdragon family. Motorola chose to supplement this in its "X8" chipset, which adds two digital signal processors (DSPs), one for "contextual processing" to handle sensors, and another for voice processing.
And rather than just offering the standard selection of two or three colors, Motorola introduced its Moto Maker program in which you can customize the colors of the front and back covers, choose an accent cover for buttons, and add a unique signature. It sounds like the difference between ordering a car and just driving one off from the showroom. For now, this will only be available on the AT&T version, but it's certainly different.
Perhaps more impressive are the software features, some of which take advantage of that new chipset.
To take a picture, you don't have to unlock the phone or even click a special button. Instead, you can just twist your phone in a particular way and the camera app opens. The rest of the phone remains locked so there isn't a security issue. When you pick up the phone, it shows a minimal display with the time and some basic information, while not turning on the full processor.
It's also constantly listening, so you can say "OK Google Now" and the phone will immediately start processing your request, assuming, of course, it has Internet connectivity and can understand what you are asking for. Again, this is easier than unlocking the phone and looking for the app.
The LG G2 has much better specs. It has a 5.2-inch IPS LCD display with a 1,920-by-1,080 resolution and a dual-controller touch panel that allows the display to be thinner,women shoes manufacturer with a bezel that is only 0.1 inches (2.65mm) wide. It says the display uses lower power graphics RAM and has more subpixels than OLED displays, which typically use some form of Samsung's PenTile technology for subpixels, and thus it looks better close up. A 5.2-inch display with a small bezel gives it a width of 2.7 inches, which LG says is the largest a typical person can navigate with one hand.
The G2 has a battery that fits around the available space behind the screen in a new fashion, allowing more capacity in the same space. In both of these areas, it looks like LG is taking advantage of being part of a family of companies including one that makes displays (LG Display) and one that makes batteries (LG Chem), much the way that Samsung has used its expertise in OLED displays, memory, and in some cases processors to define its phones. In addition, this will be the first worldwide phone to use the latest Qualcomm processor, the 2.3GHz Snapdragon 800, which supports LTE-Advanced with channel aggregation. I'm sure that's going to be in many other devices but for now, LG gets bragging rights.
What really stood out was the emphasis on usability features. LG uses the slogan "Learning from you" and LG Mobile CEO Jong-seok Park stood up to say, "technology without empathy can no longer be considered innovation."
The biggest change in the design is that all of the buttons have been removed from the side of the phone, replaced by a single rear key. This button sits about where you would normally place your index finger on the back of the phone and serves as a power button, volume control, and camera trigger. LG says removing the button from the side makes you less likely to drop the phone. It's a little change, but certainly interesting.
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