This reflects a cultural shift towards enjoying simple

We can relax - it’s official! It’s not just the big things that make us happy, like expensive holidays or luxury cars. Actually, the more attainable ‘everyday’ pleasures can bring the same levels of happiness, according to a nationwide survey conducted by Twinings.

Twinings spoke to 1000 New Zealand women and asked which items they used or what did they do regularly, that made them feel happy or special - with the vast majority choosing everyday items with a sentimental attachment.

Overwhelmingly, 64% of women surveyed said using a beautiful fragrance made them feel special or increased confidence, while 48% of women said they had a sentimental piece of jewellery they loved to wear, and 47% of women said a ‘special’ cup of tea gave them elevated feelings of contentment and happiness - enhanced further still by simply using a treasured or sentimental teacup. Interestingly, almost all items selected in the survey had a sentimental connection which conjured up special memories making women feel happier and more uplifted.

The women surveyed were keen to share their experiences with one woman saying "I have a special perfume given to me by a friend. It is worth a lot more than I would normally spend on a fragrance but I love to wear it every day and when people say ‘you smell lovely today’, I tell them how lucky I am to have such a great friend".

While another said her most treasured item was "A beautiful cup and saucer that was my Grandmother’s, filled with English Breakfast tea just like I used to share with her. It makes me remember my Grandma and the special times and stories we shared over tea - always in a pretty cup and saucer - it makes me feel warm and loved".

The concept of using their ‘special or best things regularly’ produced strong emotive responses, and the women surveyed were unanimous that those moments made them feel either positive, special, happy, relaxed, confident, calm or back in control.

"This reflects a cultural shift towards enjoying simple and sentimental things more regularly as our lives get busier. We’re leading faster and more complicated lives than ever before, so taking time out to enjoy life’s simple pleasures is important for our wellbeing. Using our ‘treasued’ things more regularly simply makes us feel better." said Michaela Dumper, Twinings NZ Marketing Director.

"Of course, ‘special’ things are very personal but almost everyone enjoys a cup of their favourite tea and it’s nice to know Twinings are creating moments of pleasure for Kiwi women across the country." said Michaela Dumper.

Other items that women treasured were beautiful lingerie (38%), a special dress (32%), nail polish (28%), scented candles (26%), designer shoes (21%) and a special handbag (21%).

"No matter what the personal interpretation of using ‘treasured things’ everyday’, it seems to strike an emotional chord with everyone and here at Twinings we are celebrating that." said Michaela.
Read the full story at www.agesteeljewelry.com!