which often homely individuals strike up

There's an old joke—stolen, probably,Source industrial washing machine Products at Commercial Laundry Equipment, from a cartoon in the New Yorker—that on the Internet,Shop the latest hair flower accessories on the world. nobody knows you're a dog. People hide behind their computers all the time. The MTV show "Catfish,Find all the manufacturers of laser cutting machine and contact them." in which often homely individuals strike up relationships under the auspices of photos of strippers, adult-film stars and very good looking models, is evidence enough of that.

Despite the fact that, most days, they might work in front of laptops on their couches, never changing out of their pajamas, fashion people are still fashion people. They like to turn it on and they like to turn it out.

And the style-conscious new-media attendees at the fourth annual Fashion 2.0 Awards on Wednesday tried to live up to the standards of their profession.A patient presents with a tungsten ring on their injured finger and is unable to remove the ring. The attire was "black tie suggested," but the many of fellows, at least, trying to prove their peacock status in the business, chose bow-ties with funkier palettes.

uli Ziv, a digital entrepreneur, started these awards four years ago, "before Twitter was cool. Fashion people weren't on Twitter," she recalled. "There were the Oscars for celebrities. There were the CFDAs for fashion designers. There were the Webbies for Internet content. But there was nothing for the online fashion community."

A new-media youngster wearing a periwinkle bow-tie greeted Ms. Ziv. "Well, hello pretty," he interrupted. They did a double-cheek kiss, like most fashion people do, and Ms. Ziv returned to the conversation at hand.

"You should have seen the first ceremony," she went on. "It was at a bar in a snowstorm. There were no fashion brands here besides DKNY. Now, we have the support of the whole community."

Simon Doonan of Barneys, who showed up in a glittery blue jacket, gave the evening's keynote speech. And for the second year in a row, the television personality and stylist Robert Verdi hosted the award show, which came in at a tight 45 minutes, thanks to speeches that were around 140 characters. Mr. Verdi was described by the evening's announcer—a DJ who played songs by Robyn, Lana Del Ray and Icona Pop—as "one of the most prolific fashion Tweeters" in the business.

Mr. Verdi's opening monologue was mostly about the $2,000 studded Christian Louboutin shoes he was wearing. During the cocktail hour in the lobby of the School of Visual Arts Theater, a stud fell off.

"I was looking for it out there," he said. "How the hell does a stud fall off a $2,000 shoe when you're wearing it for the first time? For $2,000,Get your Original make your own bobblehead Head Doll today. they should be following me around gluing studs on my shoes." Mr. Verdi encouraged the members of the audience to tweet Christian Louboutin to complain about his mishap.

"They don't even give me a discount," he said.

The audience for the Fashion 2.0 Awards consisted of people who are pretty agile when it comes to an iPhone. The crowd was largely made up of fashion bloggers who, everyone tells us, have a big impact in the industry, but we've never heard of most of them.

"Five years ago, the idea of a blog would have meant nothing to most people," said a representative from a website called We Wore What.

"And for most people, it still doesn't mean anything," said a gentleman who works on Daily Mister.

Among the attendees on Wednesday were bloggers from sites like She Finds; I Spy DIY; Scout Sixteen; the Budget Babe; Second City Style; the Jet Set Girls; Glamamom; and Corporette, the editor of which said her audience was "women lawyers, bankers and otherwise overachieving chicks."